Book Launch Event
On 18th November 2014, Rohit Suri, President Jaguar Land Rover India, launched the book at the Gallops Banquets, inside the Mumbai Race Course. The outdoor section of the launch venue resembled a mini forest and wildlife sound recordings were played as background music, to create a ‘wild ambience’.
Bob also created a special ‘wildlife themed barbecue menu’, along with a ‘jungle water hole’ inspired bar. The guests included a high profile management team from JLR’s U.K office, Viveck Goenka, Chairman of the Indian Express Group, actor Rahul Singh, actress Neha Bhasin , Indian rock musician Gary Lawyer, and many other luminaries.
A month later in December 2014, a book reading ceremony was held at the Pench Tiger Reserve. Several prominent Indian and foreign journalists were there along with the senior management of JLR. Virginia McKenna was represented by Claudio Sillero, Head of Conservation, Born Free Foundation.
Prior to the book reading, the group went for a wildlife safari. The book reading took place in a dry riverbed traversed by a lot of wildlife, including tigers! Later that evening, everybody enjoyed a proper ‘bush dinner with campfire’.